Preservation Magazine
Preservation is the magazine for people who love historic places. Each issue spotlights sites that have shaped the American identity, and the people working tirelessly to protect them. Thought-provoking narratives and brilliant photography celebrate historic places of all kinds—from houses, train depots, and theaters to battlefields, national parks, heritage travel destinations, and main streets.
THE MAGAZINE AT A GLANCE
Circulation: 125,000
Readership: 300,000
Frequency: 4 times per year
Readers: Affluent, active, educated Website: SavingPlaces.org
READERS TURN TO PRESERVATION:*
79% learn about historic sites and travel ideas
75% read about significant preservation projects
78% read about places that are threatened or saved
Editorial Calendar
Editorial Focus
Preservation addresses a wide range of preservation topics, from the conversion of unique older buildings into new uses, to National Trust efforts to protect and celebrate African American historic sites. In addition, each issue of the magazine provides creative suggestions for new ways to experience a variety of historic places. Note: All articles are subject to change.
Each issue of Preservation includes a special advertising section featuring copy and photos from our advertisers. Tell the story of your destination’s unique offerings to an audience with a passion for travel.
2024 Issues & Deadlines | Special Advertising Sections
SUMMER ISSUE 2024
Special Section: Adventures for All Seasons
76% of Preservation readers have visited a historic city or town in the past two years. A large majority of our readers love historic home & garden tours while others enjoy cultural/heritage fairs. This special section observes all there is to see during each season: Winter, Spring, Summer & Fall.
Display Ad & Special Section Deadlines:
Closing: 5/3/2024
Materials Due: 5/13/2024
FALL ISSUE 2024
Special Section: Weekend Getaways
Preservation serves as a source of inspiration and greatly impacts readers as they make their travel plans each year. Entice our “Weekend Warriors” by advertising in the Fall Weekend Getaways special section. Inquiring minds want to know what makes your destination a must-see!
Display Ad & Special Section Deadlines:
Closing: 8/6/2024
Materials Due: 8/13/2024
2025 Issues & Deadlines | Special Advertising Sections
WINTER ISSUE 2025
Special Section: Great Escapes
From beaches to battlefields in the southeast, up to historic main streets in the Mid-Atlantic, throughout architectural gems in the Midwest, landing in the Western wide-open spaces...this collection of Great Escapes will inspire readers to experience something new in 2025.
Display Ad & Special Section Deadlines:
Closing: 10/28/2024
Materials Due: 11/4/2024
SPRING ISSUE 2025
Special Section: Heritage Destinations
Preservation readers spend an average of 12 nights and $7,780 on vacations annually. Spring is a hotspot for destination weddings and the kick-off to getting away from the winter blues. Get in front of those planning their summer travels by showcasing your location in this spring’s special section of Heritage Destinations.
Display Ad & Special Section Deadlines:
Closing: 2/5/2025
Materials Due: 2/10/2025
SUMMER ISSUE 2025
Special Section: Adventures for All Seasons
76% of Preservation readers have visited a historic city or town in the past two years. A large majority of our readers love historic home & garden tours while others enjoy cultural/heritage fairs. This special section observes all there is to see during each season: Winter, Spring, Summer & Fall.
Display Ad & Special Section Deadlines:
Closing: 4/28/2025
Materials Due: 5/1/2025
FALL ISSUE 2025
Special Section: Weekend Getaways
Preservation serves as a source of inspiration and greatly impacts readers as they make their travel plans each year. Entice our “Weekend Warriors” by advertising in the Fall Weekend Getaways special section. Inquiring minds want to know what makes your destination a must-see!
Display Ad & Special Section Deadlines:
Closing: 7/30/2025
Materials Due: 8/5/2025
Regular Departments
Past, Present, Future
short stories about people saving places, facts and quotes, timelines, and more
Transitions
places saved, restored, threatened, or lost
At Home
a regular story about restoration projects in historic homes
Itinerary
a selection of historic places to visit across the country
Outside the Box
stories about a landscape, bridge, or public art
This Place Matters
a reader submitted photo from our online #ThisPlaceMatters campaign with a description of the place